Creating jewelry is the fun part. Getting it out for people to see is a challenge all it's own. Very few business are lucky enough to have the financial backing to go out and get all the equipment to make things run smoothly. You also have to gain the knowledge about your business to know what you really need and what will work best for you and your customers.
Here are some lessons I have learned about displaying jewelry. Your displays must be comfortable for your buyers. What does that mean? It means your customer should feel safe browsing and touching your displays. If your set up looks fragile like it might fall over they are less likely to really look at your pieces. Here is an example of what I am talking about.
My sales more than doubled when I went to this type of earring display.
For me another big issue when taking my jewelry on the road was the time it took to set up a display. When starting out I packed all my jewelry into fishing tackle boxes. This proved to be a very smart move when I was caught in a surprise storm but it makes for a very long set up and break down time.
I saw many people display they jewelry in trays that they simply had to sit out and then slide back into travel bags. I liked this idea but the trays take up a lot of room on a table and I wanted to find a way to be able to display more trays on the table. All with in a budget of course.
For a new business that had just lost over $300 in a storm I had to bite the bullet and invest in trays and a travel bag. Again I turned to Nile Corp. I bought a large travel bag and trays. Next came the challenge of how to best display these on a table. I knew they needed to be stacked some how. The answer came when walking through Walmart and I saw a shoe rack. Yes a simple shoe rack & velcro.
Here is a view of the display I now use. It is stable and inviting. Sales have increased since going to this display.
The journey continues. I hope by sharing this with you that you may learn something that will help you in your journey. Happy creating!